Simple, affordable email marketing
EmailOctopus offers email marketing at roughly a third of Mailchimp’s price. Built on Amazon SES for reliable delivery at low cost.
Bootstrapped to $3M ARR by Jonathan Bull and Tom Evans. Remote team of 9, serving 92,000+ organizations across 119 countries.
Pros
- 1/3 the price of Mailchimp for comparable features
- Free tier covers 2,500 subscribers and 10,000 emails a month
- Simple interface that does not try to be a CRM
Cons
- Automation is basic: no complex branching or conditional workflows
- Email template library is small compared to Mailchimp or MailerLite
- Free tier holds fewer subscribers than Kit (formerly ConvertKit), which allows 10,000
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