EmailOctopus vs Postmark
Pricing
EmailOctopus: Free up to 2,500 subs, from $9/mo
Postmark: Free for 100 emails/mo, from $15/mo
Description
EmailOctopus: Simple, affordable email marketing
Postmark: Transactional email service built around one promise: your emails hit the inbox
Pros
- 1/3 the price of Mailchimp for comparable features
- Free tier covers 2,500 subscribers and 10,000 emails a month
- Simple interface that does not try to be a CRM
- Industry-leading deliverability: 99%+ inbox placement
- Emails typically arrive in under 10 seconds
- Detailed delivery analytics and debugging tools
Cons
- Automation is basic: no complex branching or conditional workflows
- Email template library is small compared to Mailchimp or MailerLite
- Free tier holds fewer subscribers than Kit (formerly ConvertKit), which allows 10,000
- More expensive per email than Resend or SendGrid
- Transactional email only: no marketing campaigns, newsletters, or bulk sends
- 100 email free tier is barely enough to test with
Details
EmailOctopus offers email marketing at roughly a third of Mailchimp’s price. Built on Amazon SES for reliable delivery at low cost.
Bootstrapped to $3M ARR by Jonathan Bull and Tom Evans. Remote team of 9, serving 92,000+ organizations across 119 countries.
Postmark has been laser-focused on one thing for over a decade: making sure transactional emails hit inboxes, not spam folders. Password resets, order confirmations, shipping notifications: the emails your users actually need to receive. They keep their deliverability high by refusing to send marketing email on the same infrastructure.
You pay more per email than alternatives, but for transactional messages where delivery matters (think: password resets, payment receipts), that premium buys real reliability. If your app sends emails that users rely on, Postmark is the safest bet.
Verified
