Kit vs EmailOctopus
Pricing
Kit: Free up to 10,000 subscribers, Creator from $39/mo ($33/mo billed yearly)
EmailOctopus: Free up to 2,500 subs, from $9/mo
Description
Kit: Email marketing (formerly ConvertKit) built for creators who want to grow an audience, not manage a CRM
EmailOctopus: Simple, affordable email marketing
Pros
- Visual automation builder that is actually understandable
- Free plan covers up to 10,000 subscribers with unlimited landing pages, forms and broadcasts
- Tagging system makes subscriber management simple and flexible
- 1/3 the price of Mailchimp for comparable features
- Free tier covers 2,500 subscribers and 10,000 emails a month
- Simple interface that does not try to be a CRM
Cons
- Visual automations and email sequences need a paid plan
- Pricing climbs quickly as your list grows: Creator costs $89/mo at 5,000 subscribers
- Landing page builder is basic compared to dedicated tools
- Automation is basic: no complex branching or conditional workflows
- Email template library is small compared to Mailchimp or MailerLite
- Free tier holds fewer subscribers than Kit (formerly ConvertKit), which allows 10,000
Details
Kit, known as ConvertKit until its rebrand, was built by Nathan Barry specifically for creators: bloggers, podcasters, course creators, and indie founders who need to grow an email list. It strips away the complexity of tools like Mailchimp and focuses on what actually matters: collecting subscribers, tagging them based on behavior, and sending the right emails at the right time.
The free plan goes a long way, with tagging, segmentation and unlimited broadcasts for up to 10,000 subscribers. The real value is in the visual automations and email sequences, which only come with paid plans. Emails are built in a template-based designer with 40+ templates. If you need pixel-perfect HTML emails, look at MailerLite or Beehiiv instead.
EmailOctopus offers email marketing at roughly a third of Mailchimp’s price. Built on Amazon SES for reliable delivery at low cost.
Bootstrapped to $3M ARR by Jonathan Bull and Tom Evans. Remote team of 9, serving 92,000+ organizations across 119 countries.
Verified
