Beehiiv vs EmailOctopus
Pricing
Beehiiv: Free tier, paid from $42/mo
EmailOctopus: Free up to 2,500 subs, from $9/mo
Description
Beehiiv: Newsletter platform built by Morning Brew alumni
EmailOctopus: Simple, affordable email marketing
Pros
- Built-in referral system that actually drives subscriber growth
- Ad network lets you monetize before you have enough subs for sponsorships
- Analytics show you open rates, click rates, and revenue per subscriber
- 1/3 the price of Mailchimp for comparable features
- Free tier covers 2,500 subscribers and 10,000 emails a month
- Simple interface that does not try to be a CRM
Cons
- Free tier limits you to 2,500 subscribers with Beehiiv branding
- Jump from free to $42/month is steep: no affordable middle tier
- Automation is basic: no complex branching or conditional workflows
- Email template library is small compared to Mailchimp or MailerLite
- Free tier holds fewer subscribers than Kit (formerly ConvertKit), which allows 10,000
Details
Beehiiv is newsletters from people who actually scaled one. Founded by Tyler Denk who was employee #2 at Morning Brew and helped grow it to 3.5M subs before the $75M exit. The referral system and ad network are built-in, not bolted on.
EmailOctopus offers email marketing at roughly a third of Mailchimp’s price. Built on Amazon SES for reliable delivery at low cost.
Bootstrapped to $3M ARR by Jonathan Bull and Tom Evans. Remote team of 9, serving 92,000+ organizations across 119 countries.
Verified
