EmailOctopus vs Mailchimp
Pricing
EmailOctopus: Free up to 2,500 subs, from $9/mo
Mailchimp: Free tier (250 contacts), Standard from $20/mo
Description
EmailOctopus: Simple, affordable email marketing
Mailchimp: Email marketing platform with campaigns, automation flows, landing pages and sign-up forms, owned by Intuit
Pros
- 1/3 the price of Mailchimp for comparable features
- Free tier covers 2,500 subscribers and 10,000 emails a month
- Simple interface that does not try to be a CRM
- Landing pages, pop-up forms and social posting are included on every plan, Free too
- Automation flows on Standard can run up to 200 steps with branching
- 14-day free trial of the Standard plan
Cons
- Automation is basic: no complex branching or conditional workflows
- Email template library is small compared to Mailchimp or MailerLite
- Free tier holds fewer subscribers than Kit (formerly ConvertKit), which allows 10,000
- The Free plan is small: 250 contacts, 500 sends a month (250 a day), one user and Mailchimp branding
- Going over your contact or send limit adds overage charges automatically
- Automations on Free are a preview only, and Essentials caps each flow at 4 steps
Details
EmailOctopus offers email marketing at roughly a third of Mailchimp’s price. Built on Amazon SES for reliable delivery at low cost.
Bootstrapped to $3M ARR by Jonathan Bull and Tom Evans. Remote team of 9, serving 92,000+ organizations across 119 countries.
Mailchimp covers newsletters, automated email flows, landing pages, sign-up forms and basic social posting, with 100+ email templates. It is owned by Intuit, which also makes QuickBooks.
It suits founders who want one marketing tool for email, forms and simple landing pages, and who expect to use automations.
Pricing grows with your contact list. Free stops at 250 contacts. Standard starts at $20/month for 500 contacts and lets you send 12 emails per contact a month. Outside the US the site shows prices as estimates based on exchange rates, and taxes come on top.
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