EmailOctopus vs MailerLite
Pricing
EmailOctopus: Free up to 2,500 subs, from $9/mo
MailerLite: Free up to 1k subs, paid from $9/mo
Description
EmailOctopus: Simple, affordable email marketing
MailerLite: Simple email marketing at great prices
Pros
- 1/3 the price of Mailchimp for comparable features
- Free tier covers 2,500 subscribers and 10,000 emails a month
- Simple interface that does not try to be a CRM
- 5x cheaper than Mailchimp for comparable features
- Free tier covers 1,000 subscribers with full email builder
- Drag-and-drop editor that actually produces good-looking emails
Cons
- Automation is basic: no complex branching or conditional workflows
- Email template library is small compared to Mailchimp or MailerLite
- Free tier holds fewer subscribers than Kit (formerly ConvertKit), which allows 10,000
- Automation is simpler than Kit (formerly ConvertKit) or Customer.io
- Fewer native integrations: may need Zapier for your stack
Details
EmailOctopus offers email marketing at roughly a third of Mailchimp’s price. Built on Amazon SES for reliable delivery at low cost.
Bootstrapped to $3M ARR by Jonathan Bull and Tom Evans. Remote team of 9, serving 92,000+ organizations across 119 countries.
MailerLite is email marketing without the bloat or the price tag. Founded in Lithuania by Ignas Rubezius, bootstrapped until acquired for $90M in 2022. 5x cheaper than competitors because remote team + Lithuanian base. Great for creators who want simple and affordable.
Verified
