Simple email marketing at great prices
MailerLite is email marketing without the bloat or the price tag. Founded in Lithuania by Ignas Rubezius, bootstrapped until acquired for $90M in 2022. 5x cheaper than competitors because remote team + Lithuanian base. Great for creators who want simple and affordable.
Pros
- 5x cheaper than Mailchimp for comparable features
- Free tier covers 1,000 subscribers with full email builder
- Drag-and-drop editor that actually produces good-looking emails
Cons
- Automation is simpler than Kit (formerly ConvertKit) or Customer.io
- Fewer native integrations: may need Zapier for your stack
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