Mailchimp vs MailerLite
Pricing
Mailchimp: Free tier (250 contacts), Standard from $20/mo
MailerLite: Free up to 1k subs, paid from $9/mo
Description
Mailchimp: Email marketing platform with campaigns, automation flows, landing pages and sign-up forms, owned by Intuit
MailerLite: Simple email marketing at great prices
Pros
- Landing pages, pop-up forms and social posting are included on every plan, Free too
- Automation flows on Standard can run up to 200 steps with branching
- 14-day free trial of the Standard plan
- 5x cheaper than Mailchimp for comparable features
- Free tier covers 1,000 subscribers with full email builder
- Drag-and-drop editor that actually produces good-looking emails
Cons
- The Free plan is small: 250 contacts, 500 sends a month (250 a day), one user and Mailchimp branding
- Going over your contact or send limit adds overage charges automatically
- Automations on Free are a preview only, and Essentials caps each flow at 4 steps
- Automation is simpler than Kit (formerly ConvertKit) or Customer.io
- Fewer native integrations: may need Zapier for your stack
Details
Mailchimp covers newsletters, automated email flows, landing pages, sign-up forms and basic social posting, with 100+ email templates. It is owned by Intuit, which also makes QuickBooks.
It suits founders who want one marketing tool for email, forms and simple landing pages, and who expect to use automations.
Pricing grows with your contact list. Free stops at 250 contacts. Standard starts at $20/month for 500 contacts and lets you send 12 emails per contact a month. Outside the US the site shows prices as estimates based on exchange rates, and taxes come on top.
MailerLite is email marketing without the bloat or the price tag. Founded in Lithuania by Ignas Rubezius, bootstrapped until acquired for $90M in 2022. 5x cheaper than competitors because remote team + Lithuanian base. Great for creators who want simple and affordable.
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