MailerLite vs Resend

Pricing

MailerLite: Free up to 1k subs, paid from $9/mo

Resend: Free up to 3,000 emails/mo, then from $20/mo

Description

MailerLite: Simple email marketing at great prices

Resend: Modern email API that developers actually enjoy using

Pros

  • 5x cheaper than Mailchimp for comparable features
  • Free tier covers 1,000 subscribers with full email builder
  • Drag-and-drop editor that actually produces good-looking emails
  • 3,000 free emails/month, enough for most early-stage products
  • Clean, simple API that takes minutes to integrate, not hours
  • Built by the creator of React Email: the DX is noticeably better than SendGrid or SES

Cons

  • Automation is simpler than Kit (formerly ConvertKit) or Customer.io
  • Fewer native integrations: may need Zapier for your stack
  • Younger service: smaller ecosystem and fewer battle-tested edge cases
  • No visual email template builder: you design emails in code (React Email)
  • Deliverability is good but has not been tested at the same scale as Postmark or SendGrid

Details

MailerLite is email marketing without the bloat or the price tag. Founded in Lithuania by Ignas Rubezius, bootstrapped until acquired for $90M in 2022. 5x cheaper than competitors because remote team + Lithuanian base. Great for creators who want simple and affordable.

Resend is what happens when someone who hated the existing email APIs built a new one. Created by Zeno Rocha (who also built React Email), it focuses on developer experience above everything else. The API is clean, the docs are clear, and you can have transactional emails working in your app in about 15 minutes.

The free tier of 3,000 emails per month covers most solo founders for months. When you outgrow it, $20/month gets you 50,000 emails. If you value developer experience and clean code over the battle-tested reliability of Postmark or the scale of SendGrid, Resend is the pick.

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