MailerLite vs Userlist
Pricing
MailerLite: Free up to 1k subs, paid from $9/mo
Userlist: From $99/mo
Description
MailerLite: Simple email marketing at great prices
Userlist: Email automation built specifically for SaaS
Pros
- 5x cheaper than Mailchimp for comparable features
- Free tier covers 1,000 subscribers with full email builder
- Drag-and-drop editor that actually produces good-looking emails
- SaaS-focused (not generic marketing)
- Behavior-based campaigns
- Company-level tracking
Cons
- Automation is simpler than Kit (formerly ConvertKit) or Customer.io
- Fewer native integrations: may need Zapier for your stack
- Pricier than generic tools
- Smaller ecosystem
Details
MailerLite is email marketing without the bloat or the price tag. Founded in Lithuania by Ignas Rubezius, bootstrapped until acquired for $90M in 2022. 5x cheaper than competitors because remote team + Lithuanian base. Great for creators who want simple and affordable.
Userlist is email automation that actually understands SaaS. Track users AND companies, trigger emails based on product usage, run onboarding sequences that adapt to behavior. Built by Jane Portman and Benedikt Deicke specifically because generic email tools don’t get SaaS.
Verified
