EmailOctopus vs Userlist
Pricing
EmailOctopus: Free up to 2,500 subs, from $9/mo
Userlist: From $99/mo
Description
EmailOctopus: Simple, affordable email marketing
Userlist: Email automation built specifically for SaaS
Pros
- 1/3 the price of Mailchimp for comparable features
- Free tier covers 2,500 subscribers and 10,000 emails a month
- Simple interface that does not try to be a CRM
- SaaS-focused (not generic marketing)
- Behavior-based campaigns
- Company-level tracking
Cons
- Automation is basic: no complex branching or conditional workflows
- Email template library is small compared to Mailchimp or MailerLite
- Free tier holds fewer subscribers than Kit (formerly ConvertKit), which allows 10,000
- Pricier than generic tools
- Smaller ecosystem
Details
EmailOctopus offers email marketing at roughly a third of Mailchimp’s price. Built on Amazon SES for reliable delivery at low cost.
Bootstrapped to $3M ARR by Jonathan Bull and Tom Evans. Remote team of 9, serving 92,000+ organizations across 119 countries.
Userlist is email automation that actually understands SaaS. Track users AND companies, trigger emails based on product usage, run onboarding sequences that adapt to behavior. Built by Jane Portman and Benedikt Deicke specifically because generic email tools don’t get SaaS.
Verified
