Founders Toolkit

Loom

Productivity

Free tier, paid from $18/user/mo

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Quick video messages instead of meetings

Loom lets you record quick screen + face videos instead of scheduling meetings. Insanely useful for async teams. Started bootstrapped on maxed credit cards, grew to 10M+ users, sold to Atlassian for $975M in 2023. The free tier is still generous enough for most solo use. Business costs $18 per user per month and removes the video and length limits, and Business + AI costs $24 with AI editing; paying annually saves up to 17%.

Best for Solo founders who explain work to clients or customers with short recorded screen videos instead of calls.

Plans

PlanPriceIncludes
Starter$025 videos per person, 5-minute recordings, up to 720p
Business$18/moPer user; unlimited videos and recording time, up to 4K
Business + AI$24/moPer user; adds AI titles, summaries, chapters and filler word removal

Prices checked on the vendor's page

Pros

  • Record screen + face video and share a link in under 60 seconds
  • Free tier gives you 25 videos up to 5 minutes each
  • Replaces meetings that should have been an email (or a video)

Cons

  • Owned by Atlassian since 2023. Some features are being gated to paid plans
  • Videos longer than 5 minutes or more than 25 videos require Business ($18/user/month)

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