IFTTT vs Tray.ai
Pricing
IFTTT: Free tier, paid from $2.99/mo
Tray.ai: Custom quotes only, enterprise-oriented
Description
IFTTT: Simple if-this-then-that automations connecting 800+ apps and smart devices
Tray.ai: Enterprise platform for integrations, automations and AI agents, sold through custom quotes
Pros
- Very easy to use for non-technical users
- Strong smart home and IoT integrations
- Affordable Pro plan at $2.99/mo
- Handles complex enterprise integrations at scale
- Visual drag-and-drop workflow builder
- Strong data transformation and API connector tools
Cons
- Limited to simple trigger-action logic on free plan
- Fewer business app integrations than Zapier or Make
- No public prices: every plan (Pro, Team, Enterprise) needs a sales quote
- Overkill for simple automations
- Built and sold for enterprises, not solo founders
Details
IFTTT (If This Then That) lets you create simple automations between apps, devices, and services. It is especially strong for smart home and IoT use cases, connecting devices like Philips Hue, Ring, and Google Home. The free plan supports up to 5 applets with single trigger-action pairs, while Pro ($2.99/mo) and Pro+ ($8.99/mo) unlock multi-step applets, faster execution, and filter code.
Tray.ai, formerly Tray.io, is an enterprise orchestration platform for data and AI. Its Tray iPaaS product covers integrations, automations, AI agents and MCP governance, and Tray Helix deploys and governs apps that teams build with AI. Pricing is usage-based and quoted by sales for all three plans (Pro, Team and Enterprise), and a free trial is available on request. It suits businesses with high-volume integration needs rather than bootstrapped solo founders, who will find Zapier, Make or n8n cheaper and easier to start with.
IFTTT verified
Tray.ai verified
