IFTTT vs Zapier
Pricing
IFTTT: Free tier, paid from $2.99/mo
Zapier: Free tier, paid from $19.99/mo
Description
IFTTT: Simple if-this-then-that automations connecting 800+ apps and smart devices
Zapier: Connect apps and automate workflows without code
Pros
- Very easy to use for non-technical users
- Strong smart home and IoT integrations
- Affordable Pro plan at $2.99/mo
- 5000+ app integrations
- No-code automation
- Reliable and battle-tested
Cons
- Limited to simple trigger-action logic on free plan
- Fewer business app integrations than Zapier or Make
- Gets expensive at scale
- Complex zaps can be fiddly
Details
IFTTT (If This Then That) lets you create simple automations between apps, devices, and services. It is especially strong for smart home and IoT use cases, connecting devices like Philips Hue, Ring, and Google Home. The free plan supports up to 5 applets with single trigger-action pairs, while Pro ($2.99/mo) and Pro+ ($8.99/mo) unlock multi-step applets, faster execution, and filter code.
Zapier connects your apps so they talk to each other automatically. If this, then that, but for everything. Founded by Wade Foster and Bryan Helmig, essentially bootstrapped from $0 to $5B valuation (only raised $1.2M seed in 2012). Profitable since 2014. Remote-first since day one.
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