IFTTT vs Make
Pricing
IFTTT: Free tier, paid from $2.99/mo
Make: Free tier, paid from $9/mo
Description
IFTTT: Simple if-this-then-that automations connecting 800+ apps and smart devices
Make: Visual automation that's more powerful than Zapier
Pros
- Very easy to use for non-technical users
- Strong smart home and IoT integrations
- Affordable Pro plan at $2.99/mo
- More complex workflows possible
- Visual builder is intuitive
- Better pricing than Zapier
Cons
- Limited to simple trigger-action logic on free plan
- Fewer business app integrations than Zapier or Make
- Steeper learning curve
- Owned by Celonis now
Details
IFTTT (If This Then That) lets you create simple automations between apps, devices, and services. It is especially strong for smart home and IoT use cases, connecting devices like Philips Hue, Ring, and Google Home. The free plan supports up to 5 applets with single trigger-action pairs, while Pro ($2.99/mo) and Pro+ ($8.99/mo) unlock multi-step applets, faster execution, and filter code.
Make (formerly Integromat) is automation for people who outgrow Zapier. The visual workflow builder lets you do branching, loops, error handling (stuff that’s painful elsewhere). Founded in Czechia by Ondřej Gazda, bootstrapped to 250k+ customers before being acquired by Celonis for $100M+.
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