Make vs Tray.ai
Pricing
Make: Free tier, paid from $9/mo
Tray.ai: Custom quotes only, enterprise-oriented
Description
Make: Visual automation that's more powerful than Zapier
Tray.ai: Enterprise platform for integrations, automations and AI agents, sold through custom quotes
Pros
- More complex workflows possible
- Visual builder is intuitive
- Better pricing than Zapier
- Handles complex enterprise integrations at scale
- Visual drag-and-drop workflow builder
- Strong data transformation and API connector tools
Cons
- Steeper learning curve
- Owned by Celonis now
- No public prices: every plan (Pro, Team, Enterprise) needs a sales quote
- Overkill for simple automations
- Built and sold for enterprises, not solo founders
Details
Make (formerly Integromat) is automation for people who outgrow Zapier. The visual workflow builder lets you do branching, loops, error handling (stuff that’s painful elsewhere). Founded in Czechia by Ondřej Gazda, bootstrapped to 250k+ customers before being acquired by Celonis for $100M+.
Tray.ai, formerly Tray.io, is an enterprise orchestration platform for data and AI. Its Tray iPaaS product covers integrations, automations, AI agents and MCP governance, and Tray Helix deploys and governs apps that teams build with AI. Pricing is usage-based and quoted by sales for all three plans (Pro, Team and Enterprise), and a free trial is available on request. It suits businesses with high-volume integration needs rather than bootstrapped solo founders, who will find Zapier, Make or n8n cheaper and easier to start with.
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