⚙️ Automation Comparison

Make vs Zapier

A detailed comparison to help you choose the right tool for your needs.

Last updated: 2026-02-05

Make

Free tier, paid from $9/mo

Strengths

  • + More complex workflows possible
  • + Visual builder is intuitive
  • + Better pricing than Zapier

Weaknesses

  • Steeper learning curve
  • Owned by Celonis now
Visit Make →

Zapier

Free tier, paid from $19.99/mo

Strengths

  • + 5000+ app integrations
  • + No-code automation
  • + Reliable and battle-tested

Weaknesses

  • Gets expensive at scale
  • Complex zaps can be fiddly
Visit Zapier →

The verdict

Which one is right for you?

Choose Make if you want

  • More complex workflows possible
  • Visual builder is intuitive

Choose Zapier if you want

  • 5000+ app integrations
  • No-code automation

In depth

About each tool

Make

Visual automation that's more powerful than Zapier

Make (formerly Integromat) is automation for people who outgrow Zapier. The visual workflow builder lets you do branching, loops, error handling — stuff that’s painful elsewhere. Founded in Czechia by Ondřej Gazda, bootstrapped to 250k+ customers before being acquired by Celonis for $100M+.

Zapier

Connect apps and automate workflows without code

Zapier connects your apps so they talk to each other automatically. If this, then that — but for everything. Founded by Wade Foster and Bryan Helmig, essentially bootstrapped from $0 to $5B valuation (only raised $1.2M seed in 2012). Profitable since 2014. Remote-first since day one.

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