⚙️ Automation Comparison
IFTTT vs Make
A detailed comparison to help you choose the right tool for your needs.
Last updated: 2026-02-07
IFTTT
Free tier, paid from $2.99/mo
Strengths
- + Very easy to use for non-technical users
- + Strong smart home and IoT integrations
- + Affordable Pro plan at $2.99/mo
Weaknesses
- − Limited to simple trigger-action logic on free plan
- − Fewer business app integrations than Zapier or Make
Make
Free tier, paid from $9/mo
Strengths
- + More complex workflows possible
- + Visual builder is intuitive
- + Better pricing than Zapier
Weaknesses
- − Steeper learning curve
- − Owned by Celonis now
The verdict
Which one is right for you?
Choose IFTTT if you want
- → Very easy to use for non-technical users
- → Strong smart home and IoT integrations
In depth
About each tool
IFTTT
Simple if-this-then-that automations connecting 800+ apps and smart devices
IFTTT (If This Then That) lets you create simple automations between apps, devices, and services. It is especially strong for smart home and IoT use cases, connecting devices like Philips Hue, Ring, and Google Home. The free plan supports up to 5 applets with single trigger-action pairs, while Pro ($2.99/mo) and Pro+ ($8.99/mo) unlock multi-step applets, faster execution, and filter code.
Make
Visual automation that's more powerful than Zapier
Make (formerly Integromat) is automation for people who outgrow Zapier. The visual workflow builder lets you do branching, loops, error handling — stuff that’s painful elsewhere. Founded in Czechia by Ondřej Gazda, bootstrapped to 250k+ customers before being acquired by Celonis for $100M+.
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