EmailOctopus

Simple, affordable email marketing

Visit Website Free up to 2,500 subs, from $9/mo

EmailOctopus offers email marketing at roughly a third of Mailchimp’s price. Built on Amazon SES for reliable delivery at low cost.

Bootstrapped to $3M ARR by Jonathan Bull and Tom Evans. Remote team of 9, serving 92,000+ organizations across 119 countries.

What's good

  • 1/3 the price of Mailchimp for comparable features
  • Free tier covers 2,500 subscribers — more than ConvertKit's 1,000
  • Simple interface that does not try to be a CRM

Watch out for

  • Automation is basic — no complex branching or conditional workflows
  • Email template library is small compared to Mailchimp or MailerLite

Alternatives

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Buttondown

Minimal newsletter tool for people who just want to write in markdown and hit send

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