ConvertKit
Email marketing built for creators who want to grow an audience, not manage a CRM
Visit Website
Free up to 1,000 subscribers, from $29/mo
ConvertKit was built by Nathan Barry specifically for creators — bloggers, podcasters, course creators, and indie founders who need to grow an email list. It strips away the complexity of tools like Mailchimp and focuses on what actually matters: collecting subscribers, tagging them based on behavior, and sending the right emails at the right time.
The free tier gets you started, but the real value is in the automation and tagging on paid plans. The tradeoff is design flexibility — ConvertKit pushes you toward plain-text-style emails because they tend to convert better. If you need pixel-perfect HTML emails, look at MailerLite or Beehiiv instead.
What's good
- Visual automation builder that is actually understandable
- Free tier covers your first 1,000 subscribers with basic features
- Tagging system makes subscriber management simple and flexible
Watch out for
- Email design options are intentionally limited — plain text focus
- Pricing jumps sharply as your list grows — 5k subs costs $79/mo
- Landing page builder is basic compared to dedicated tools