Beehiiv vs Userlist
Pricing
Beehiiv: Free tier, paid from $42/mo
Userlist: From $99/mo
Description
Beehiiv: Newsletter platform built by Morning Brew alumni
Userlist: Email automation built specifically for SaaS
Pros
- Built-in referral system that actually drives subscriber growth
- Ad network lets you monetize before you have enough subs for sponsorships
- Analytics show you open rates, click rates, and revenue per subscriber
- SaaS-focused (not generic marketing)
- Behavior-based campaigns
- Company-level tracking
Cons
- Free tier limits you to 2,500 subscribers with Beehiiv branding
- Jump from free to $42/month is steep: no affordable middle tier
- Pricier than generic tools
- Smaller ecosystem
Details
Beehiiv is newsletters from people who actually scaled one. Founded by Tyler Denk who was employee #2 at Morning Brew and helped grow it to 3.5M subs before the $75M exit. The referral system and ad network are built-in, not bolted on.
Userlist is email automation that actually understands SaaS. Track users AND companies, trigger emails based on product usage, run onboarding sequences that adapt to behavior. Built by Jane Portman and Benedikt Deicke specifically because generic email tools don’t get SaaS.
Verified
