Beehiiv vs Mailchimp
Pricing
Beehiiv: Free tier, paid from $42/mo
Mailchimp: Free tier (250 contacts), Standard from $20/mo
Description
Beehiiv: Newsletter platform built by Morning Brew alumni
Mailchimp: Email marketing platform with campaigns, automation flows, landing pages and sign-up forms, owned by Intuit
Pros
- Built-in referral system that actually drives subscriber growth
- Ad network lets you monetize before you have enough subs for sponsorships
- Analytics show you open rates, click rates, and revenue per subscriber
- Landing pages, pop-up forms and social posting are included on every plan, Free too
- Automation flows on Standard can run up to 200 steps with branching
- 14-day free trial of the Standard plan
Cons
- Free tier limits you to 2,500 subscribers with Beehiiv branding
- Jump from free to $42/month is steep: no affordable middle tier
- The Free plan is small: 250 contacts, 500 sends a month (250 a day), one user and Mailchimp branding
- Going over your contact or send limit adds overage charges automatically
- Automations on Free are a preview only, and Essentials caps each flow at 4 steps
Details
Beehiiv is newsletters from people who actually scaled one. Founded by Tyler Denk who was employee #2 at Morning Brew and helped grow it to 3.5M subs before the $75M exit. The referral system and ad network are built-in, not bolted on.
Mailchimp covers newsletters, automated email flows, landing pages, sign-up forms and basic social posting, with 100+ email templates. It is owned by Intuit, which also makes QuickBooks.
It suits founders who want one marketing tool for email, forms and simple landing pages, and who expect to use automations.
Pricing grows with your contact list. Free stops at 250 contacts. Standard starts at $20/month for 500 contacts and lets you send 12 emails per contact a month. Outside the US the site shows prices as estimates based on exchange rates, and taxes come on top.
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