Airtable vs Noko
Pricing
Airtable: Free tier, paid from $20/seat/mo (billed annually)
Noko: From $5/user/mo
Description
Airtable: Spreadsheet-database hybrid for everything
Noko: Friendly time tracking that people actually use
Pros
- Flexible as a spreadsheet
- Powerful as a database
- Great templates
- Interface is genuinely pleasant, which matters when you need people to actually log time
- Built by Amy Hoy, who bootstrapped it alongside her product education business
- Reports show where your time actually goes, not just totals
Cons
- Gets expensive with team size
- Can become unwieldy
- No free tier: $5/user/month from day one
- Fewer integrations than Toggl or Harvest
Details
Airtable is what spreadsheets should have been. Part spreadsheet, part database, all flexible. Founded by Howie Liu who noticed 90% of spreadsheets don’t even use formulas: people just organize stuff. Great for tracking anything from content calendars to customer lists to inventory. Bending Spoons, the Italian software company, completed its purchase of Airtable on 4 September 2026.
Noko (formerly Freckle) is time tracking that doesn’t suck. Built by Amy Hoy who bootstrapped it to over $1M ARR while also running 30x500 and Stacking the Bricks. The UX is genuinely pleasant, which matters when you need people to actually log their time.
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