Founders Toolkit

Perplexity

AI Assistants & Agents

Free tier, Pro $17/mo billed yearly, Max $167/mo billed yearly

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AI answer engine that searches the web and answers with inline citations, using models from OpenAI, Anthropic, Google and others

Perplexity is an answer engine. You ask a question, it searches the web and writes an answer with inline citations to the sources it used, and you can follow up from there. Pro adds deeper research, file and app creation, image and video generation and a choice of model for each question.

It suits founders who do a lot of market and competitor research and want to see the source behind every claim. Its agent, Perplexity Computer, can also build documents, apps and tools from a prompt, and Pro includes expanded access to it.

Pro costs $17 a month and Max $167 a month, both billed yearly; Max adds the highest limits and frontier models. Teams and companies are pointed to Enterprise Pro, priced per seat from $40 a month or $400 a year.

Pros

  • Every answer includes inline citations, so you can check where each claim comes from
  • Pro lets you choose the model, such as GPT-6.1 Sol, Claude Sonnet 5.5, Gemini 3.8 Flash or Grok 4.7
  • The free plan allows practically unlimited basic searches

Cons

  • The pricing page describes Pro and Max as for personal use only; business use goes through Enterprise Pro, from $40 per seat a month
  • The free plan has 3 Pro Searches a day, 1 research query a month, and no advanced models or image generation
  • On Pro, your data can be used for AI training unless you opt out

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