Shopify vs Wix
Pricing
Shopify: Basic $29/mo billed yearly ($39 monthly); 3-day trial, then $1/mo for 3 months
Wix: Free tier, paid from $17/mo
Description
Shopify: E-commerce platform for building an online store and selling online, in person and in AI chat apps, with payments built in
Wix: Drag-and-drop website builder with hundreds of templates and a built-in app market
Pros
- Shopify Payments is built in, with online card rates from 2.9% + 30c on Basic
- Sell on your own store, in person, and in AI channels such as ChatGPT and Perplexity
- Try it for 3 days without a credit card, then pay $1 a month for the first 3 months on most plans
- Generous free plan to get started without commitment
- Huge template library and app marketplace for extending functionality
- AI site generator and built-in SEO tools
Cons
- Using a payment provider other than Shopify Payments adds a 2% fee on Basic
- Shopify Payments is only available in some countries
- Advanced point-of-sale tools for physical shops (POS Pro) cost $89 a month per location
- Cannot switch templates after publishing without rebuilding
- Site speed can suffer on content-heavy pages
Details
Shopify gives you a hosted online store with checkout and payments, a built-in AI assistant, and tools to sell in person and through AI chat apps. Shopify pitches its Basic plan at solo entrepreneurs.
It suits founders selling products, from a single item to a full catalogue. A free Agentic plan also lets you list products in Shopify’s Catalog and sell them in AI channels, paying only when you make a sale.
Basic costs $29 a month billed yearly or $39 monthly, and card fees come on top. The next plan, Grow, is $79 a month billed yearly and lowers the online card rate to 2.7% + 30c.
Wix is one of the most popular website builders, offering a drag-and-drop editor with over 900 templates and an app market with hundreds of add-ons. The free plan includes Wix branding and a wixsite.com subdomain, while paid plans start at $17/mo and remove ads, add a custom domain, and unlock more storage. It is a solid choice for solo founders who want to launch quickly without touching code.
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Wix verified
