Noko vs Toggl Track
Pricing
Noko: From $5/user/mo
Toggl Track: Free tier, paid from $9/user/mo
Description
Noko: Friendly time tracking that people actually use
Toggl Track: Simple time tracking that works
Pros
- Interface is genuinely pleasant, which matters when you need people to actually log time
- Built by Amy Hoy, who bootstrapped it alongside her product education business
- Reports show where your time actually goes, not just totals
- One-click timer that stays out of your way
- Free tier covers up to 5 users with core tracking features
- 100% bootstrapped to $32M ARR: the product is not going anywhere
Cons
- No free tier: $5/user/month from day one
- Fewer integrations than Toggl or Harvest
- Reporting on free tier is limited to basic time logs
- $9/user/month gets expensive when you add contractors or part-timers
Details
Noko (formerly Freckle) is time tracking that doesn’t suck. Built by Amy Hoy who bootstrapped it to over $1M ARR while also running 30x500 and Stacking the Bricks. The UX is genuinely pleasant, which matters when you need people to actually log their time.
Toggl is time tracking that doesn’t feel like a chore. Founded in Estonia by Alari Aho in 2006, 100% bootstrapped to $32M ARR with 1M+ users. Started as an internal tool, became a product when a recession forced them to focus. Fully remote team across 40+ countries.
Verified
