Ghost vs WordPress.org

Pricing

Ghost: Self-host free, managed from $9/mo

WordPress.org: Free (self-hosted), hosting from $3/mo

Description

Ghost: Open source publishing platform for serious writers

WordPress.org: The most widely used open-source content management system, powering over 40% of all websites

Pros

  • Open source (MIT license)
  • Built-in memberships and payments
  • Fast and clean
  • Massive plugin and theme ecosystem (60,000+ plugins)
  • Huge community with abundant tutorials and support
  • Full control over your site and data when self-hosted

Cons

  • Self-hosting needs technical skills
  • Smaller plugin ecosystem than WP
  • Requires ongoing maintenance (updates, security patches)
  • Can become slow without proper optimization and caching

Details

Ghost is what WordPress wishes it still was: focused on writing. Founded by John O’Nolan (ex-WordPress core team) as a non-profit. Bootstrapped after getting rejected by YC twice. Now generated over $136M total, used by Apple, DuckDuckGo, Mozilla. You can self-host free or use their managed service.

WordPress.org is the self-hosted version of the world’s most popular CMS. It provides complete flexibility through thousands of themes and plugins, making it suitable for blogs, portfolios, e-commerce stores, and more. Solo founders should budget for hosting, and be prepared to handle updates and security themselves or use managed WordPress hosting.

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