Fathom Analytics vs Simple Analytics

Pricing

Fathom Analytics: From $14/mo

Simple Analytics: From $9/mo

Description

Fathom Analytics: Privacy-focused website analytics: no cookies, no banners, one simple dashboard

Simple Analytics: Privacy-first analytics without cookies or tracking

Pros

  • No cookies means no cookie consent banner, one less annoyance for visitors
  • Single dashboard shows everything you need in one screen
  • Script loads in under 1KB, so it does not slow your site down
  • 100% GDPR compliant, no consent needed
  • No cookies or user tracking
  • Clean, simple dashboard

Cons

  • No free tier: $14/month minimum is a real cost for pre-revenue founders
  • Far fewer features than Google Analytics 4 (no funnels, no cohorts, no custom reports)
  • No event tracking on the lowest plan
  • No free tier
  • Fewer features than GA4

Details

Fathom gives you the analytics you actually look at (visitors, page views, top pages, referrers) and nothing else. No cookie consent banners (because there are no cookies), no complex custom reports, no spending an hour configuring dashboards. Open it, see your numbers, close it.

Founded by Jack Ellis and Paul Jarvis (of Company of One fame). At $14/month with no free tier, you are paying for simplicity and privacy. If you need funnels, cohort analysis, or event tracking, PostHog or even GA4 gives you more. If you just want to know “how many people visited and where did they come from,” Fathom respects both your time and your visitors’ privacy.

Simple Analytics provides privacy-friendly website analytics without tracking cookies or collecting personal data. Fully GDPR compliant out of the box.

Founded by Adriaan van Rossum in 2018, bootstrapped to $380k ARR. For founders who believe analytics shouldn’t come at the cost of user privacy.

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