Dub.co vs Semrush
Pricing
Dub.co: Free tier, Pro from $24/mo
Semrush: Free plan; paid from EUR 112.52/mo billed yearly (EUR 134 monthly)
Description
Dub.co: Open source link management and attribution
Semrush: SEO and AI search suite for keyword research, rank tracking, site audits, competitor analysis and brand visibility in AI answers
Pros
- Beautiful link previews
- Real-time analytics
- Fully open source
- Free plan with no credit card, and a 7-day free trial of paid plans
- Tracks how your brand appears in AI answers from ChatGPT, Perplexity, Gemini and Google
- An MCP connection brings Semrush data into your AI assistant
Cons
- Newer platform
- Fewer integrations than Bitly
- Expensive for one person: the entry SEO plan is EUR 134 a month, or EUR 112.52 a month billed yearly
- The entry plan covers 5 websites and 500 tracked keywords; AI prompt tracking starts on Starter at EUR 158.40 a month billed yearly
Details
Dub is an open source link management platform with beautiful previews and real-time analytics. Used by Framer, Perplexity, Superhuman, and Buffer.
Founded by Steven Tey (ex-Vercel). Open source, trending on GitHub, built with the modern indie stack (Next.js, Upstash, PlanetScale, Resend).
Semrush covers keyword research, backlink and competitor analysis, daily rank tracking and technical site audits, and it now also tracks how your brand shows up in AI answers and AI search.
It suits founders for whom search is the main growth channel and who will open it every week. Google Search Console, which is free, already covers your own site’s search data, so start there if you only need that.
Adobe completed its purchase of Semrush in April 2026. Semrush has told existing customers that their services and contracts are not changing for now.
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